![]() Today, the FDA advises consumers to limit intake to 400 milligrams of caffeine per day.Ĭaffeinated drink label requirements are still the same after all these decades, so an energy drink product follows the same label requirements as any other soft drink. ![]() By 2000, it was determined that no changes were needed. Food and Drug Administration ( FDA ) investigating its effects through the 1980s and 90s. However, concerns over caffeine consumption grew as new research came in, resulting in the U.S. This standard was established in the late 1950s. How is Caffeine Regulated in Beverages?Īccording to federal regulation 21 CFR 182.1180, caffeine up to a level of 0.02 percent (200 ppm or 0.2 ml per l) is Generally Recognized As Safe ( GRAS ) for use in cola-type beverages. Our FREE guide on Labeling Requirements will help you get it right. → Energy drink labels have their own specific requirements. How do you negotiate these differences to create energy drink labels that meet regulatory requirements and keep customers informed? The clash between these two sides places the energy drink industry in a tenuous position, trying to offer their customers the drinks they want while keeping up with the demands of government regulators and health organizations. For others, these drinks are viewed as a health hazard, causing anxiety and health problems while encouraging excessive consumption. Check out the full video of the Monster conspiracy lady above.Many people view energy drinks as a great alternative to coffee– functional beverages that help them wake up in the morning and maintain energy levels while offering unique flavors. Satanic trolling or just coincidence? The choice is yours to make. They’ve developed the branding for Pabst Blue Ribbon Light, Kingsford charcoal, Sunsweet prunes, Havoline motor oil, Fresh Step kitty litter and much more. So could a devious graphic designer at McLean have come up with the 666 concept for Monster? It’s possible, but McLean isn’t just some shoddy warehouse filled with metalheads. When Hansen’s wanted to bring their natural energy drink to a 16oz can, McLean came up with “an aggressive brand for an untapped aggressive consumer.” It was actually conceived by design firm McLean, who teamed up with a company called Hansen’s Natural, which had been selling fresh fruit juice since the '30s and natural soda since the ‘70s. Here’s the fact that makes the Satanic thing seem unlikely: Monster didn’t create their own brand. On to the aforementioned “cross” - anyone who took part in college Greek life knows it’s simply the symbol for “phi.” But hey, Iron Maiden say “Six, six, six” in “The Number of the Beast.” Maybe it’s an homage to the band or metalheads’ emphatic chanting of the demonic number? We’re thirsty just thinking about it! However, turns out 666 in Hebrew isn’t written as “Vav vav vav” (Six, six, six), but rather “Tav resh samech vav” (six hundred sixty-six). Not a bad argument, ma’am, and it’s certainly an entertaining notion that Monster threw the number of the beast on their cans. Oh, and did she mention that Monster’s tagline is “Unleash the Beast”? However, she claims that when you hold the can up to consume the energy drink, you’re inverting the cross a classic image of Satanic belief. This “educator” also argues that the ‘o’ in Monster shows a cross, even though there’s obviously no horizontal line to be seen.
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